12BET became the title sponsor of World Cup of Pool

12BET is the title sponsor of the 2017 World Cup of Pool which takes place from Tuesday, June 13 to Sunday, June 18 at the York Hall, London. Featuring 32 two-man teams from around the globe, the 12BET World Cup of Pool is into its 11th year as reigning champions Chinese Taipei attempt to become the first team ever to successfully defend the title.

Matchroom Sport details that 45 hours of live pool will be televised across multiple international sports broadcasters. As event title sponsor 12BET will have prominent branding throughout the York Hall arena.

Barry Hearn, Chairman of Matchroom Sport, commented on 12BET sponsorship: “We have enjoyed a successful relationship with 12BET through World Snooker and are pleased to be able to build on that partnership with the 12BET World Cup of Pool”.

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