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888sport brand goes live in New Jersey

888sport, a new brand of 888 Holdings Plc is now available in New Jersey, it is the first time that 888 has offered sports betting to customers in the US and paves the way to offer sporting wagers in additional states as future regulation allows.

888sport has been launched in New Jersey in partnership with Kambi, the company’s sportsbook provider across global regulated markets. Kambi, which recently launched the Cash Out live ticket system in New Jersey, also went live with Teaser+ to mark the start of the 2018-19 NFL American football season this past weekend.

“The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state”, – declared 888 chief executive Itai Frieberger.

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