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Australia regulator tougher restrictions on advertising

Australian national media regulator confirmed plans to extend a ban on betting adverts during live sport events to cover streaming platforms.

The Australian regulator body announced new rules that ban gambling advertising during live sporting events streamed online. The new law, which comes into force on 28 September, prohibits gambling advertising during live streams between 5am and 8.30pm.

Under the original regulations, the ban did not apply to so-called “low-audience” sports channels that attracted an average of under 100,000 unique end users per month.

The Australian Communications and Media Authority (ACMA) intends to monitor the impact of the new rules over a 12-month period, after which it will consider whether to conduct a formal review of the stricter approach.

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