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Betfair becomes partner of Juventus

Italian soccer giants Juventus have announced that Betfair will be their new official gaming and betting partner. The deal, which starts with the upcoming 2017/18 season, will allow the British bookmaker to use the Serie A side’s name and image rights in their promotional content throughout Europe, America and Oceania.

The comprehensive partnership includes branding and visibility inside the Allianz Stadium and Juventus Training Center, access to the Juventus players for marketing and communication activities and use of the Official Juventus logo, with the term “Official Gaming and Betting Partner” in all Brand Communication activities.

Betfair, as leading innovators in the Gambling industry, were the first brand to bring a Betting Exchange to Italy.

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