The Irish bookmaker company Betbright announced the start of cooperation with the supplier of sports data Betradar, to provide its platform with an improved offer for a number of sports.
Betbright customers will be able to bet on computer-generated football matches and some other virtual events. This agreement supports the growth strategy of Betbright, which is aimed at competing with large UK and Irish sports betting operators, offering bookmaking services on its own platform.
“We have worked closely with Sportradar through data provision and their reputation in the industry speaks volumes. But we saw an opportunity through MTS that would enable us to increase our offering and trade on selected sports where Sportradar’s expertise was proven. This enables Betbright to free up resource and focus on areas where we are particularly strong. Selective trading through MTS we feel will become a more integral part of our strategy going forward and certainly as we expand into new territories with our first foreign markets planned for 2019”, – said Betbright Chief Executive and Founder Marcus Brennan.Follow us on