Betway extended partnership with esports team Ninjas in Pyjamas

Betway and swedish esports organisation Ninjas in Pyjamas have struck an agreement to prolong the partnership another three years.

The new deal sees the leading online bookmaker feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access. Swedish-based NiP recently expanded into DOTA 2, offering Betway more deliverables as it looks to continue its market-leading content and cement itself as the number one esports bookmaker.

Hicham Chahine, CEO of Ninjas in Pyjamas, added: «We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success. In that time we have developed a close and innovative relationship, which made the decision to extend our deal for another three years an obvious one».

Anthony Werkman, Betway CEO, said: «Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world. It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2».

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