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Betway remains Belgian presence with Croky Cup

Famous European bookmaker Betway has announced that it has secured its landmark Belgium football partnership, by agreeing terms with the Royal Belgian Football Association (Belgian FA) to sponsor the ‘Croky Cup’ the most prestigious knockout football competition. The contract is signed for three years.

Confirming the Croky Cup sponsorship  Anthony Werkman Director of Marketing & Operations stated: “The Croky Cup sponsorship worked very well for us in its opening two years and we’re delighted to remain as the sponsor for the next three competitions. Having introduced Betway to football supporters in Belgium with our first two years of sponsorship, a further three years as the tournament’s official betting partner will hopefully lead to increased brand awareness and exposure in the region.

it’s a great competition, which is characterized by the confrontation between professional clubs and amateur clubs and the possibility of upsets and underdog stories”.

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