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Bwin renewed sponsorship agreement with Atlético Madrid

Online betting company Bwin has extended its partnership with Spanish LaLiga football club and this season’s Europa League winners Atlético Madrid for two seasons.

Bwin will remain the team’s official partner for online games and betting and also benefit from branding placement on advertising boards during all of Atlético’s home games.

“The association of bwin with Atlético de Madrid is in good health and for us it was a priority to ensure its continuity. We could not have chosen a better time to announce this renewal now that we celebrate the third Europa League win for the team; we hope to continue growing and making history with Atleti for many more years”, – stated Pablo Ferreira, head of marketing at bwin.

Bwin also recently unveiled its Hollywood style World Cup marketing campaign, «Who Stole the Cup?» The campaign is produced by Spanish director Pedro Martin-Calero and features football legends Maradona, Cafu and Stefan Effenburg, alongside former Real Madrid manager, Vicente del Bosque.

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