GVC Holdings announced the launch of its portfolio for the Georgian sports betting and gaming brand’s customers.
The integration means GVC’s portfolio of gaming and casino content is now live on Crystalbet following the acquisition of 51% of the Georgian firm in April. Crystalbet will have access to more than 150 games of such vendors as NetEnt and Yggdrasil, as well as 15 titles developed by the GVC studio, which are exclusively hosted on the group’s own platform.
GVC also details that it is to work with Crystalbet’s management team in the integration of CRM tools, aiding the brand to drive its customer acquisition and retention strategies. Additional product from GVC’s portfolio will be introduced throughout the year including live dealer games and further content that GVC licences from other leading third-party suppliers.
Shay Segev GVC’s Co-Chief Operating Officer said: “We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since the acquisition. Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market”.
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