Kambi partnered with the National Lottery AD

The exclusive supplier of gambling platforms Kambi entered into the regulated market of Bulgaria, signing a deal with National Lottery AD

Sportsbook from Kambi was launched as part of the national lottery 7777 National Lottery AD, with sports bets supplementing the world’s leading gambling and lottery products 7777. The play.7777.bg portal will get access to products from Kambi, including the Bonus Toolbox, a fully adaptable interface, the tool of price differentiation and data transmission channels in real time.

“The National Lottery AD is a major player in the local market, so we are very pleased to have released our Sportsbook with the popular 7777 brand. There is always the risk element associated with the migration of players, so the fact that the National Lottery AD decided to switch to Kambi demonstrates, that the operator hopes for this Sportsbook product”, – said Max Meltzer, Kambi’s chief commercial officer.

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