Kindred Group joined forces with Itsme

One of the largest suppliers of online gambling and digital entertainment content in Europe Kindred Group will launch its application in Belgium.

Itsme is a free mobile identification application that is used and supported by the government of Belgium, as well as by three large banks and two telecommunications service providers in the country. Now Kindred integrates the application into its Belgian platform, enabling customers to identify themselves with a unique five-digit numeric code or fingerprint.

Dennis Marien, country manager for Kindred in Belgium, said: “Kindred values the best possible protection of its customers and strives to offer a safe and responsible gambling platform. The integration of tools such as the Itsme app, which ensures reliable, correct and user-friendly identification of the customer, is a crucial part of this journey. Moreover, a comprehensive identification process will also help in the fight against fraud”.

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