The gambling operator MGM held a joint press conference with the basketball association, where the details of the first major partnership between the NBA and the gambling company were presented.
MGM CEO Jim Murren told reporters that “at the end of this week we will be taking mobile bets from Borgata and playMGM in New Jersey”.
MGM’s staff will undoubtedly be consumed by enquiries about its deal with the famous basketball league, which allows it to use official NBA and WNBA data and branding on a non-exclusive basis across its land-based and digital sports betting offerings throughout the US.
The partners will also work together to create a series of integrations across NBA platforms, including a digital content series. Incredibly, considering that just a few months ago the NBA and the other major leagues were fighting the legalisation of betting in New Jersey, the MGM Resorts brand will be promoted across the NBA’s social media platforms and NBA TV.
The Borgata casino, owned by MGM, is the first casino to offer sports bets in New Jersey after the opening of the bookmaker market on June 14, shortly after the first bets were made at the Monmouth Park racetrack.
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