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NetEnt continues expansion in North America

Games from content giant NetEnt are now live with British Columbia Lottery Corporation (BCLC) through an agreement with IGT. This steps the first entry for the digital entertainment company on the regulated market in Canada.

The integration is now complete and a range of NetEnt’s portfolio of popular games is available to players through the IGT Connect integration layer that IGT is providing to the lottery. BCLC is a member of World Lottery Association (WLA), the industry organization for state-authorized lotteries around the world.

Therese Hillman, Group CEO of NetEnt, commented: “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America. Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players”.

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