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Sky Bet extends cooperation with Betgenius

One of the largest operators in the UK, Sky Bet has announced an extension of the partnership agreement with the provider of betting platforms for betting operators Betgenius.

The new long-term agreement will see Betgenius continue as the primary trading provider of a growing volume of pre-match and in-play content and pricing across all sports. Sky Bet’s UK and Italy-facing sites will also benefit from Betgenius’ unique High Availability Cash Out service.

Ronnie Whelan, Trading & Operations Director of Sky Betting & Gaming, said: “Betgenius has been a key partner of ours for over a decade. In-play betting, in particular, has been a major driver of growth for us and our high-quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience”.

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