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Sportcast strikes a deal with Ladbrokes Australia

Sportcast, which has offices in the UK and Australia, signed a partnership deal with Ladbrokes Australia that will enable the bookmaker to offer punters the chance to combine any bet within the same accumulator.

Software provider supports five different integration methods, allowing the company to respond to the unique requirements of operators.

The operator’s Multiverse offering has initially launched across the Australian NRL rugby league, AFL Australian rules, NBA basketball and football leagues, with more sports to be added soon.

Ladbrokes Australia’s chief marketing officer, Jason Kibsgaard, said: “Partnering with Sportcast creates new opportunities to leverage cutting edge technology and deliver both a fantastic same game multi product and an experience like no other”.

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