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W88 signed a partnership with Leicester City

Premier-League soccer club Leicester City agreed a two-year deal with online betting company W88. W88 will be able to leverage Leicester City’s global brand in its marketing activities, develop unique content with the Club’s football stars, and benefit from brand exposure on pitch-side LED advertising.

Jonathan Gregory, Leicester City’s Commercial Director commented: “We are delighted to welcome W88 to Leicester City as an Official Partner. It’s exciting to have such an ambitious brand on board and we look forward to creating unique content and offerings for our fans in the UK and around the world.”

The agreement comes shortly after W88 was announced as the shirt sponsor of recently promoted Wolverhampton Wanderers in what was described as ‘the largest in the club’s history’.

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