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William Hill plans to buy Penn National Gaming

Sports wagering giant William Hill talks about further expand its operations across the Atlantic.

The bookmaker had begun talks to create some sort of arrangement with American casino company Penn National Gaming. If it goes ahead, the deal will see the FTSE 250 firm merge its sports betting technology with the footprint of Penn National Gaming, which largely operates under the Hollywood brand. This would give William Hill a presence in an additional 29 casinos across 16 states.

William Hill said in a statement it will provide sports betting risk management services and mobile betting technology to 11 casinos in Mississippi and a “soon-to-be-announced” partner in West Virginia.

The company has already made major moves in the post-PASPA era and is currently running sports betting operations in Nevada, Delaware and New Jersey, as well as a race book in Iowa. The firm is also working with IGT for the Rhode Island Sports Betting RFP.


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