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William Hill tactics before new rules come into force

More cash from customers before the new rules come into force. William Hill has been accused of trying to pump up the profits as much as it can, since the company is still letting clients bet up to 100 GBP a spin on its fixed odds betting terminals (FOBTs). The new rules will drastically reduce maximum stakes on the machines, but the bookmaker has sent an email to shop staff encouraging them to make customers aware that the limits are still high as usual.

UK government has decided to limit the stakes up to 2 GBP “to reduce the risk of gambling-related harm”, and the minister for sport and civil society, Tracey Crouch, has said that the reduction was necessary to “lower the potential for large losses that damage players and communities”.

William Hill with 2300 shops across the UK has sent a message to its employees and reminded them that the customers could still keep betting as high as they wish up to the current limit: “Following last week’s update from the government regarding their intention to reduce staking limits… we have had a softening in our overall gaming machine performance and I am concerned this is because many may believe the limits are already in place. We don’t yet know when [the lower limit] will be… Therefore, please be aware there is no change to the current maximum stake of 100 GBP and if appropriate ensure that your customers are aware of this fact so they can continue to enjoy playing gaming machines as they do currently”.

The company has almost 10000 of the machines, each one of them making more than 50 thousand GBP profit per year on average! A spokesman for William Hill explained: “We are merely stating the facts to customers so they can choose how they wish to play and we continue to heavily promote responsible gambling in both retail and online channels”.

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