Local online gambling operator Winamax has reupped its betting partnerships with Ligue 1 club FC Nantes. The Nantes deal will see Winamax maintain its status as the club’s official betting partner through the upcoming season while the operator will see its logo adorn Les Girondins’ shorts and sleeves for the next two campaigns.
Speaking to French sports media, Alexandre Roos, Managing Director of Winamax was pleased to have renewed the partnerships during the French football’s close season and stated that both Bordeaux and Nantes formed intrinsic parts of Winamax marketing strategy.
Throughout 2016, Winamax management has sought to push its sports betting product for the French market, diversifying its player offering from its core product of online poker. The company had targeted growth for its betting division through high coverage French Football marketing partnerships.Follow us on