Manchester United has finalized a record-breaking sponsorship agreement with Betway, securing a £20 million ($27 million) annual deal for the team’s training wear. The partnership marks a significant shift in how Premier League clubs are monetizing their brand amid regulatory changes targeting gambling sponsorship. The deal comes as Manchester United …
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Betway, owned by Super Group, has appointed former Real Madrid star Guti as its latest brand ambassador for the Spanish market. This strategic move aligns with the operator’s push to enhance its football marketing portfolio ahead of the 2026 FIFA World Cup, following similar high-profile partnerships such as Stake’s collaboration …
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Confirming its commitment to growth across the African continent, TaDa has signed its first collaboration in the established SA iGaming market with Betway. With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and …
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Betway has secured its place in motorsport history by becoming the first official betting partner of Formula 1. The multi-year deal, announced by parent company Super Group, represents a major milestone for both the racing series and the iGaming industry. This groundbreaking Betway Formula 1 Partnership will transform how fans …
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Play’n GO, the world’s leading casino entertainment provider, has today announced its first foray into the South African market following the agreement of a new operator partnership with Betway in South Africa. Betway are synonymous with betting in the region and following the announcement of this partnership, the brands’ customers …
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ESA Gaming has signed an important new deal with leading global online betting and gaming brand Betway, to bolster their game distribution across Africa. This exciting new agreement sees an initial selection of top-performing content, including Mine games and Crash games, go live across key markets, such as Tanzania, Nigeria, …
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Exciting news, everyone! Thunderkick has just upped its game in the UK with a brilliant deal with none other than Betway. Get ready to dive into some seriously awesome games like Midas Golden Touch, Pink Elephants 2, and Sword of Khans. They’re live and kicking on Betway right now! Now, …
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Swedish arcade-style casino games supplier Gaming Corps expanded its partnership portfolio by securing a deal with Betway Group, covering four African territories Ghana, Nigeria, Tanzania and Zambia. Betway Group, part of the Super Group, has established itself as a leading provider in the iGaming industry since its inception in 2006. …
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Gaming Innovation Group Inc. (GiG), has extended its agreement with leading global online betting & gaming brand Betway for its automated affiliate marketing compliance and screening tool, GiG Comply. A proactive tool that helps ensure affiliate partners are fully aligned with all brand and responsible gaming requirements, GiG Comply’s automated …
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Leading global online betting and gaming brand Betway has today announced a deal to become the Official Global Betting Partner of English Premier League club, Arsenal men’s team. The multi-year agreement is the latest addition to the Super Group-owned brand’s football portfolio, alongside deals in the English Premier League with …
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The world’s leading gambling technology company Playtech announced a new multi-year partnership with Betway, one of the leading global brands in online betting and gaming. Under this strategic partnership, Betway has already launched Playtech’s award-winning live entertainment products across, the U.K., Mexico and .com markets, with casino games to follow …
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International eSports betting services supplier Oddin.gg announced a multi-year agreement with international sports betting operator Betway. Under the deal Oddin.gg will provide their odds feed allowing Betway to grow further in the eSports market. Betway is investing and supporting eSports not only through content marketing, but also as being proud sponsor …
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Top tier online and sports betting and casino operator Betway announced the renewal of its sponsorship deal with Belgium’s most prestigious knockout competition, the Croky Cup. Betway and Belgium’s Pro League first partnered back in 2016 and now will continue to work together. The international operator will see its brand …
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Top tier online sports betting operator Betway announced another major sponsorship deal with the world’s oldest ATP indoor tournament, the Stockholm Open which takes place annually since 1969 in the Swedish capital and this year will be played from 6 to 13 November. Betway’s CEO Anthony Werkman said proudly: “It’s …
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One of the most recognized casino game developers and design studio Yggdrasil announced a partnership deal with international online operator Betway. According to the agreement Yggdrasil’s complete game portfolio, will be available to Betway’s players in several regulated markets, including the UK and Germany. Yggdrasil’s Director of Commercial Operations Andrew …
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A major sponsorship deal for Betway! The sports betting operator announced a partnership deal with Spanish La Liga champions and former Champions League finalists Atletico Madrid. The two-year global sponsorship deal excludes Spain and Asia and turned the Super Group owned operator to the official sports betting partner of the …
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International sports betting and online casino operator Betway announced a three-year sponsorship deal with the current rugby world champions, South Africa. According to the partnership details Betway’s logo will be displayed in stadium with branding at all Springbok home matches including at the world-famous Ellis Park, as well as appearing …
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International sports betting and online casino operator Betway is entering the French iGaming market and has announced that its local brand will be powered by Sportnco’s platform solution and Player Account Management (PAM) system, fully responsive website and Android and iOS apps. Sportnco’s CEO and founder Herve Schlosser commented on …
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International sports betting operator Betway announced another major sponsorship deal, following the ones with med tennis tournaments including the Miami Open, Madrid Open and Sweden’s Nordea Open. This time Betway signed a deal with the Generali Open which takes place in Kitzbuehel, in the Tirol Alps region of Austria, with …
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Besides lucrative tennis tournaments, international betting operator Betway announced a major sponsorship deal with relegated Bundesliga football team Schalke 04. The former UEFA Cup winners which are based in Gelsenkirchen are a traditional German football power and are expected to return to the first tier league. Betway signed a three …
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