Optimove has completed its acquisition of Smartico, a move designed to bolster its ‘positionless marketing’ approach in the iGaming industry. The deal, announced on Easter Monday, aims to solidify Optimove‘s leadership in CRM marketing and gamification, targeting a market expected to grow to $185 billion by 2033. The acquisition highlights …

Optimove, the leading CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, the leading sports betting platform provider. Optimove’s all-in-one CRM Marketing platform will …