Casino Senpai

Year of establishment

2018 (August)

The internet is nowadays full of websites full of information and reviews about casinos. However, the bulk of information is huge and especially apprentice gamblers usually get confused, when starting a general and open research about the best online casinos.

So, how about a more focused way of presenting operators? Casino Senpai is an excellent example. Instead of covering the whole gambling vertical they went a bit more niche with topics like ‘no account casinos’, ‘high payout casinos’, and fast withdrawals. Tailoring their top lists to include data important for those types of operators. 

CasinoSenpai.com is an online casino website with a unique and playful theme. The Senpai symbolizes a figure with experience that informs and guides visitors when it comes to the world of online gambling.

They started out in the Baltics with Estonia and Latvia, but very recently completely upgraded their website and also added English content for an international audience as well as a Dutch version of the site.

If the site is updated

Updates are a crucial part of the website. As the main purpose of CasinoSenpai.com is to present various online casinos, the various top lists get updated automatically when new listings are added as they are auto-filtered based on certain criteria (like bonus amount, payout speed, RTP etc). Furthermore, they update the informational content regularly to keep information accurate.

The main menu has five main categories. The “Online Casino” section contains lists about “Best Paying Online Casinos”, “Fast Withdrawal Casinos”, “No Account Casinos” and “Live Casinos”. The “Games” section has lists about “Online Blackjack Sites”, “Online Roulette Sites”, “Online Bingo Sites” and “Online Video Poker Sites”.

The “Guides” section is a series of helpful articles. You can learn a lot of things about casinos, from “Casino Psychology” to “Hit and Run Strategy”. The “Reviews” section contains reviews of gambling sites, with information regarding bonuses offered, free spins and deposit methods.

Special offers

There’s a specific section, “ Bonuses”, which has lists with the best online casinos when it comes to “Welcome Bonuses”, “Free Spins”, “High Roller Bonuses” and “No Deposit Bonus”. The bonuses are listed based on bonus amount, welcome bonus offers, free spins, and bonus offers without deposit if available. They sometimes include exclusive offers not found elsewhere.

If the user experience is good

I found no problem surfing on CasinoSenpai.com pages. They really give accurate information with a quick and comprehensive style. Moreover, the website has a 100/100 score on page speed, they’re proud of having probably one of the fastest sites in the industry.

If it is modern

Launched in mid-2018, the website is actually brand new and doesn’t need to change. The “search” button top of the first page is quite modern, as a visitor can find anything he’d like to read from the website’s contents without surfing around.

If it is social media friendly

The Twitter account is the most active, with more than 2.500 followers and frequent posts. The account is quite old, created back in 2012. The Instagram account has a few hundred followers, but they’re just in the beginning of developing. There’s also a new Facebook account. Expect more energy in the near future on social media presence.

If banner positions are good

Actually, they prefer keeping the UX non-cluttered, focus on the initial top list but delivering the informational content in a clean manner without distraction.

Final score for Casino Senpai (4.8) ♠♠♠♠

CasinoSenpai.com is like watching the “Back to the Future” movie.  It’s obvious the founders have many years of experience working on both the operator and affiliate side of the iGaming business, so they decided to focus on specific aspects of online casinos. I think this is a step for the future and many other websites will follow. 

Main traffic markets

International, Latvia, Estonia, Dutch-speakers

Preferred business model

Depending on the operator’s reputation and target market. If an operator is likely to stick around for a long time and has good retention, then revenue share is interesting. If however, they are dealing with a brand new operator or a low-value market, then CPA or hybrid is more interesting to them.

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