B2B News

Leeds United Signs BOYLE Sports as New Betting Partner

Leeds United BOYLE Sports

Leeds United has officially announced a multi-year partnership with BOYLE Sports, naming the betting and gaming company as its new UK and Ireland Betting Partner for the 2026/27 Premier League season. The deal will see BOYLE Sports branding prominently featured at Elland Road Stadium, including matchday LED advertising and permanent …

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BetVip Chooses FIRST.bet for Brazil Sportsbook

BetVip FIRST.bet

FIRST.bet has secured a strategic partnership with BetVip to bolster its operations in Brazil, a market characterized by intense competition and rapid growth. BetVip will utilize FIRST.bet’s sportsbook technology, including its pricing and trading tools, to elevate its product offerings. The switch to FIRST.bet follows BetVip’s decision to end its …

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Whoah Labs Games Now Available Globally via Hub88

Whoah Labs Hub88

Hub88 has entered into a global content distribution agreement with Whoah Labs, enabling its operator partners to integrate a portfolio of casino games aimed at attracting sports bettors and poker players. Whoah Labs, established earlier this year, has developed eight titles—including Joker Streak, Crash Football, Crash Joker, and Plinko Poker—that …

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Team Falcons Jaime Bustos Becomes Youngest Esports World Champion

Jaime Craime Bustos Team Falcons

Jaime ‘Craime’ Bustos, a 15-year-old player from Team Falcons, has claimed the title at Street Fighter 6 during the Esports World Cup 2026 in Paris on August 1. The victory makes him the youngest champion in the tournament’s history, at just 15 years, 2 months, and 25 days old. Bustos …

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Norwich City FC Renews BetWright Deal

Norwich City FC BetWright

BetWright has renewed its partnership with Norwich City FC, continuing as the club’s Principal Partner and official Men’s Back-of-Shorts sponsor for the 2026/27 season. The agreement ensures the BetWright logo remains on the back of the men’s first-team shorts, alongside expanded branding across the club’s partner ecosystem. In addition to …

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PlayEola Joins LuckyStreak’s LuckyConnect

PlayEola LuckyStreak LuckyConnect

LuckyStreak has partnered with PlayEola, an AI-driven game studio established in 2025, to include its casino games—slots, crash, and instant titles—within the LuckyConnect aggregation platform. This move simplifies access for operators, who can now integrate PlayEola’s content via a single API. Ady Totah, CEO and Co-founder of LuckyStreak, commented on …

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Mystic Reels Slot by BGaming: A Deep Dive into Free Spins

Mystic Reels Slot BGaming

BGaming has unveiled Mystic Reels, a fantasy-themed slot that transports players to a glowing forest filled with ancient crystals and magical energy. Released on August 4, 2026, this game offers up to 25 free spins and a massive 4,559x max win, making it a standout title for players seeking both …

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Team Vitality Partners with KIOXIA

Team Vitality KIOXIA

Team Vitality has officially named KIOXIA as its data storage supplier for the 2026 season, a partnership announced on July 30, 2026, in Paris. The agreement covers flash memory and SSD solutions to bolster the esports organization’s League of Legends and Rocket League teams. “We are delighted to welcome KIOXIA …

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SoftGamings Welcomes DELULU Gaming

SoftGamings DELULU Gaming

DELULU Gaming has successfully integrated its portfolio of slots and instant win games into the SoftGamings distribution network, making its content available to operators globally. This collaboration aims to enhance player engagement and provide operators with high-quality, distinctive gaming experiences. The partnership reflects DELULU’s commitment to creating memorable content that …

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Money Plane by Relax Gaming: New Arcade Slot Expands Money Train Universe

Money Plane arcade slot Relax Gaming

Relax Gaming has expanded its popular Money Train franchise with the launch of Money Plane, an arcade-style slot game that introduces a new dimension to the brand’s offerings. The game features five volatility levels, each with distinct maximum win potentials, allowing players to tailor their experience to their risk tolerance. …

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Gran Madrid Renews Long-Term Sportsbook Deal with Altenar

Gran Madrid Altenar

Altenar has extended its long-term partnership with Gran Madrid | Casino Online, the premier online betting brand under Gran Madrid. The renewed agreement ensures that Altenar will continue to supply its cutting-edge sportsbook technology to the regulated Spanish market, solidifying its role as a key technology partner in the region. …

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ENJOY Gaming Strengthens Italian Market Presence via Lottomatica Group

ENJOY Gaming Goldbet Lottomatica Group

ENJOY Gaming has expanded its reach in Italy’s regulated iGaming market by launching a selection of its slot games on Lottomatica.it and GoldBet, two prominent platforms operated by Lottomatica Group. The integration, facilitated by Microgame, gives players on both sites immediate access to popular titles such as 3 Mariachis: Hold …

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SBC Summit Secure TAP Air Portugal as Official Airline Partner

SBC Summit TAP Air Portugal

Delegates heading to the SBC Summit and Affiliate Leaders Summit in Lisbon can now take advantage of exclusive flight discounts courtesy of a new partnership between SBC and TAP Air Portugal, the official airline partner for both events. Attendees will receive 10% off Economy Class and 15% off Business Class …

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Esports World Cup Brings Free Festival to Paris Champs-Élysées

Esports World Cup Free Festival Paris Champs-Élysées

The Esports World Cup (EWC) is bringing its first-ever public festival to Paris, transforming the legendary Champs-Élysées into a massive esports celebration on August 2, 2026. From 3:30 PM to 8:00 PM, this free open-air event will showcase competitive gaming to an audience of over 11.8 million French esports participants …

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Gaming Corps Expands UK Presence with evoke Partnership

Gaming Corps evoke UK

Gaming Corps, a publicly listed game development company based in Sweden, has entered into a strategic content partnership with evoke plc. The collaboration will bring Gaming Corps’ growing portfolio of games to some of the industry’s most established brands, including William Hill, 888, and Mr Green. The partnership launches in …

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Nordic.Partners Group Expands into Esports with AM Gaming

Nordic.Partners Group AM Gaming esports

Nordic.Partners has officially entered the esports arena with the launch of Nordic Partners Gaming (NPG), a new division that expands its business beyond affiliate marketing. The company’s first major move in this new direction is the acquisition of AM Gaming’s Counter-Strike 2 (CS2) roster, which will now compete under the …

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Pirlo Steps Down as Italy Coach Amid Backlash Over Fonbet

pirlo fonbet

Andrea Pirlo has withdrawn from the race to become the head coach of the Italy national team amid a storm of controversy over his association with Fonbet, the Russian sportsbook. The decision follows intense political and public scrutiny over his role as a global ambassador for the company. The fallout …

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Betnacional Adds Gain-Focused Slots from Wazdan

Betnacional Wazdan

Wazdan, the gain-focused game developer, has expanded its footprint in Brazil by launching its portfolio on Betnacional through the Relax Gaming platform. The agreement introduces a selection of Wazdan‘s popular slot titles to Betnacional‘s player base, including Hot Slot™: 777 Crown, 25 Coins™, Mighty Wild™: Panther, Moon Of Fortune™, 9 …

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TriunfoBet Expands Slot Offering with 1spin4win

TriunfoBet 1spin4win

1spin4win has expanded its footprint in Latin America through a strategic partnership with TriunfoBet, a prominent sports betting and online gaming operator. The agreement integrates 1spin4win’s portfolio of over 200 classic slot games into TriunfoBet’s platform, adding to the operator’s extensive library of more than 6,000 titles from international providers. …

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Aston Villa and Betano Renew Partnership

Aston Villa Betano Partnership

Aston Villa Football Club and Kaizen Gaming, the operator behind the premium sports betting brand Betano, have agreed to extend their partnership for another three years. The renewed deal keeps Betano as an Official Partner of Aston Villa through the 2028/29 season, with the brand’s logo continuing to adorn the …

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