Fanatics is set to launch a massive advertising offensive in 2027, planning to spend up to $1 billion on sports betting marketing—a more than twofold increase from its current $350 million budget. This bold move signals the company’s intent to break the stranglehold that DraftKings and FanDuel have maintained over …
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ICONIC21 has announced a sponsorship partnership with Vilnius-based ice hockey club Hockey Punks – MOTOTOJA, further cementing its growing presence in the Lithuanian capital. The move comes on the heels of the company’s launch of a new operational hub in Vilnius, which spans over 1,400 square meters and is designed …
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Symplify has partnered with Promofy, the AI-driven gamification platform, to integrate its no-code gamification engine directly into automated customer journeys. The move aims to simplify the process for CRM teams by eliminating the need to switch between separate systems. The partnership enables Symplify to manage orchestration, segmentation, and targeting, ensuring …
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Gaming Corps, the Swedish game development company, has announced a global distribution agreement with Games Global. The partnership integrates Gaming Corps‘ entire casino portfolio—including its popular Smash4Cash™, Multiplier Games, and Mine Games series—into Games Global‘s aggregation platform, expanding its availability across regulated markets worldwide. Games Global, which supports hundreds of …
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ENJOY Gaming has expanded its presence in Italy’s regulated iGaming market through a new partnership with Planetwin365, part of the Lottomatica Group. The agreement introduces six of ENJOY Gaming’s casino titles to Planetwin365’s player base, leveraging the operator’s sportsbook-driven audience to introduce casino content to a broader demographic. The titles …
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St8 and Pragmatic Play have expanded their partnership to distribute Pragmatic Play’s casino games across operators in Ontario and Alberta through St8’s aggregation platform. The updated agreement enables operators to access Pragmatic Play’s extensive content library via a single API integration, enhancing efficiency and game variety. St8’s platform already supports …
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DATA.BET has partnered with Hollywoodbets to introduce esports betting to South Africa, a market already dominated by major operators. This collaboration provides Hollywoodbets with a full suite of esports betting tools, including an iFrame, odds feed, bet builder, widgets, streaming, and managed risk services. The deal covers over 770 markets …
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Leeds United has officially announced a multi-year partnership with BOYLE Sports, naming the betting and gaming company as its new UK and Ireland Betting Partner for the 2026/27 Premier League season. The deal will see BOYLE Sports branding prominently featured at Elland Road Stadium, including matchday LED advertising and permanent …
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FIRST.bet has secured a strategic partnership with BetVip to bolster its operations in Brazil, a market characterized by intense competition and rapid growth. BetVip will utilize FIRST.bet’s sportsbook technology, including its pricing and trading tools, to elevate its product offerings. The switch to FIRST.bet follows BetVip’s decision to end its …
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Hub88 has entered into a global content distribution agreement with Whoah Labs, enabling its operator partners to integrate a portfolio of casino games aimed at attracting sports bettors and poker players. Whoah Labs, established earlier this year, has developed eight titles—including Joker Streak, Crash Football, Crash Joker, and Plinko Poker—that …
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Jaime ‘Craime’ Bustos, a 15-year-old player from Team Falcons, has claimed the title at Street Fighter 6 during the Esports World Cup 2026 in Paris on August 1. The victory makes him the youngest champion in the tournament’s history, at just 15 years, 2 months, and 25 days old. Bustos …
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BetWright has renewed its partnership with Norwich City FC, continuing as the club’s Principal Partner and official Men’s Back-of-Shorts sponsor for the 2026/27 season. The agreement ensures the BetWright logo remains on the back of the men’s first-team shorts, alongside expanded branding across the club’s partner ecosystem. In addition to …
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LuckyStreak has partnered with PlayEola, an AI-driven game studio established in 2025, to include its casino games—slots, crash, and instant titles—within the LuckyConnect aggregation platform. This move simplifies access for operators, who can now integrate PlayEola’s content via a single API. Ady Totah, CEO and Co-founder of LuckyStreak, commented on …
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BGaming has unveiled Mystic Reels, a fantasy-themed slot that transports players to a glowing forest filled with ancient crystals and magical energy. Released on August 4, 2026, this game offers up to 25 free spins and a massive 4,559x max win, making it a standout title for players seeking both …
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Team Vitality has officially named KIOXIA as its data storage supplier for the 2026 season, a partnership announced on July 30, 2026, in Paris. The agreement covers flash memory and SSD solutions to bolster the esports organization’s League of Legends and Rocket League teams. “We are delighted to welcome KIOXIA …
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DELULU Gaming has successfully integrated its portfolio of slots and instant win games into the SoftGamings distribution network, making its content available to operators globally. This collaboration aims to enhance player engagement and provide operators with high-quality, distinctive gaming experiences. The partnership reflects DELULU’s commitment to creating memorable content that …
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Relax Gaming has expanded its popular Money Train franchise with the launch of Money Plane, an arcade-style slot game that introduces a new dimension to the brand’s offerings. The game features five volatility levels, each with distinct maximum win potentials, allowing players to tailor their experience to their risk tolerance. …
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Altenar has extended its long-term partnership with Gran Madrid | Casino Online, the premier online betting brand under Gran Madrid. The renewed agreement ensures that Altenar will continue to supply its cutting-edge sportsbook technology to the regulated Spanish market, solidifying its role as a key technology partner in the region. …
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ENJOY Gaming has expanded its reach in Italy’s regulated iGaming market by launching a selection of its slot games on Lottomatica.it and GoldBet, two prominent platforms operated by Lottomatica Group. The integration, facilitated by Microgame, gives players on both sites immediate access to popular titles such as 3 Mariachis: Hold …
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Delegates heading to the SBC Summit and Affiliate Leaders Summit in Lisbon can now take advantage of exclusive flight discounts courtesy of a new partnership between SBC and TAP Air Portugal, the official airline partner for both events. Attendees will receive 10% off Economy Class and 15% off Business Class …
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