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Malta’s marketing company Catena has acquired Squawka, a global website of football news. The deal was worth £1 million (€1.1 million /$1.3 million).
Squawka, which attracts about four million unique users a month, was forced to take this step as it is experiencing financial difficulties.
Curiously, Catena Media recently made another major acquisition – an affiliate company Baybets. In Catena expect that the acquisition of Squawka will increase annual sales to about 2 million euros. These hopes are backed up by the dynamics of social networks Catena, as it had about 800,000 subscribers on Twitter and 750,000 on Facebook.
