The Dutch Gaming Authority (KansSpelAutoriteit, KSA) has imposed a fine of 400 thousand euros on Hillside New Media Malta Plc (Hillside), a bet365 company. In an investigation following a broadcast of the TV program “Kassa”, the KSA found that Hillside directed advertisements and bonuses to young adults (18-24 year old) registered with Hillside (a bet365 company) in the period from October 26, 2021 to February 1, 2022. That is prohibited. According to KSA this was the third fine for a permit holder for advertising aimed at young people.
“Vulnerable groups, such as young adults, must be given extra protection. The brains of young people are still developing. As a result, they are extra vulnerable to developing gambling addiction. Gaming providers must fully respect the rules intended to protect vulnerable groups. That did not happen here and therefore this fine” the KSA statement said.