GamblersPost presents an interview with Ekaterina Giganova, EvenBet Gaming Chief Marketing Manager, regarding ICE Totally Gaming 2018
- What is your mission for ICE Totally Gaming-2018? What will you be presenting at the conference?
We participate in ICE Totally Gaming for the third time. For us, it is perhaps the most important and large-scale event of the year with which we are opening our yearly exhibition season and a series of other trips. For us, it is almost a tradition now.
ICE is one of the largest gambling exhibitions in the world, which gathers almost all the leading developers of the industry. I think that any operator or supplier should not miss it not to lose possible benefits of the exhibition that are really amazing. Of course, it requires a lot of preparation, but the result is worth it.
Our goals for the exhibition from year to year do not change dramatically: to make new contacts in the industry, to demonstrate new products and, of course, to find new customers. Since we are constantly updating our package of solutions, each year we bring up something new. Trust me, we have a lot to surprise our partners and customers.
This year we bring all our gaming solutions to London. We will focus on poker and on our new platform EvenBet Daily Fantasy Sports, which was a breakthrough last year and which we are very optimistic about.
DFS is our novelty. Now we are actively refining it and expanding the functionality. As a result, we want to introduce new features of the platform at the exhibition.
Regarding poker, we will pay special attention to its omnichannel nature. That is, EvenBet Poker is a product covering all platforms with similar functionality and a single core. At ICE, we will show its mobile, desktop and HTML5 versions. The latter, by the way, has stepped far ahead in the last five years and is gradually becoming the technology of the future.
And these are not mere words. No further than in autumn 2017, we introduced an interesting innovation to our poker HTML5 client. Right into the client, we integrated casino games, which allowed playing slots without leaving the client. The innovation will allow integrating any games of all our partners – slots, 3D slots, video poker, live dealers. Anything. This innovation, of course, we consider as a very promising one.
- What are your innovative products/developments?
We have a full range of customizable innovative turnkey gaming solutions that are interesting both for large mature businesses and for beginning start-ups.
So, our portfolio includes:
- Turnkey poker solutions
- New daily fantasy sports platform
- Casino games integration
- Sports betting solutions
Each product has its own unique features. For example, omnichannel, customizable and with a large number of games – this is about our poker and casino games; excitement, engagement and reliable sports data – this is about our fantasy sport and a sports betting system.
The main thing we want to concentrate on is development of skill-based solutions. This in a greater degree concerns poker and DFS. In them, before you make a move, you need to calculate everything, carefully thinking and considering different options. Just luck here does not help – you need to train the skill.
Regarding the technical side, we will move towards omnichannel and HTML5 here. It is a universal and flexible technology given free rein to creative and new non-standard approaches.
- What result do you expect from ICE Totally Gaming?
We are looking forward to many productive meetings and many new contacts. Almost all our partners will be at the exhibition – SoftSwiss, GameArt, Tom Horn, Mr. Slotty, NetRefer, Digitain, and others. We will meet with each of them, discuss current affairs and plans for the future.
We also plan to talk with new potential partners and discuss the possibilities of integration, one of our priorities for this year. Not to mention meeting with prospective customers.
Therefore, the schedule is busy and ambitious. We hope that all of this should lead to the expanding ties in the industry and a logical increase in sales.Follow us on