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The name of the innovative new vintage game line launched by IMGArena and its EuroLeague Basketball partner to celebrate their deal extension is called EuroLeague Instant Legends. The game uses official vintage footage from top players over the past 10 years to create instant betting events via randomly grouped clips and was created by Leap Gaming, a partner company of London-based IMGArena.
IMG Arena’s Managing Director Freddie Longe stated: “We are extremely proud of our partnership with EuroLeague Basketball. There can be no doubt that they organise one of the world’s leading basketball leagues and we are delighted to be extending our relationship further with the launch of this exciting new product vertical.
When we invested in Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. In EuroLeague Instant Legends we believe we have developed a successful new concept for our always-on content portfolio.”
EuroLeague Basketball’s Chief Business Officer Roser Queralto added: “IMG ARENA has been a key partner for the EuroLeague, and we are thrilled to have teamed up to create EuroLeague Instant Legends. The game is an untapped and creative application of our archive broadcast rights and we look forward to presenting this to basketball and wider sports fans through IMG ARENA’s sportsbook partners.”
