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STS seals new deal with Enteractive

Polish biggest operator STS has inked a new partnership with iGaming conversion platform Enteractive’s (Re)Activation Cloud, which will see the latter aim to improve STS’s player retention rates. The platform will plug directly into clients’ existing CRM systems through API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full …

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Manchester City inks eight-figure deal with Marathonbet for training kit sponsorship

Marathonbet is on a sponsorship streak and becomes first ever Manchester City training kit sponsor. Right after becoming Real Madrid’s official betting partner in Russia, the online bookmaker extended their deal with another European football giant Manchester City. Marathonbet, a betting partner of the Premier League champion, has been promoted …

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IBIA strengthens with Kambi addition

Sports betting technologies provider Kambi has signed up as a member of the International Betting Integrity Association (IBIA), the integrity monitoring body previously known as ESSA. The agreement will enhance the relationship between Kambi and IBIA on sports betting integrity and strengthens the association’s unique global monitoring and alert platform. …

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