Business News

Leeds United Signs BOYLE Sports as New Betting Partner

Leeds United BOYLE Sports

Leeds United has officially announced a multi-year partnership with BOYLE Sports, naming the betting and gaming company as its new UK and Ireland Betting Partner for the 2026/27 Premier League season. The deal will see BOYLE Sports branding prominently featured at Elland Road Stadium, including matchday LED advertising and permanent …

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BetVip Chooses FIRST.bet for Brazil Sportsbook

BetVip FIRST.bet

FIRST.bet has secured a strategic partnership with BetVip to bolster its operations in Brazil, a market characterized by intense competition and rapid growth. BetVip will utilize FIRST.bet’s sportsbook technology, including its pricing and trading tools, to elevate its product offerings. The switch to FIRST.bet follows BetVip’s decision to end its …

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Whoah Labs Games Now Available Globally via Hub88

Whoah Labs Hub88

Hub88 has entered into a global content distribution agreement with Whoah Labs, enabling its operator partners to integrate a portfolio of casino games aimed at attracting sports bettors and poker players. Whoah Labs, established earlier this year, has developed eight titles—including Joker Streak, Crash Football, Crash Joker, and Plinko Poker—that …

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Team Falcons Jaime Bustos Becomes Youngest Esports World Champion

Jaime Craime Bustos Team Falcons

Jaime ‘Craime’ Bustos, a 15-year-old player from Team Falcons, has claimed the title at Street Fighter 6 during the Esports World Cup 2026 in Paris on August 1. The victory makes him the youngest champion in the tournament’s history, at just 15 years, 2 months, and 25 days old. Bustos …

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Norwich City FC Renews BetWright Deal

Norwich City FC BetWright

BetWright has renewed its partnership with Norwich City FC, continuing as the club’s Principal Partner and official Men’s Back-of-Shorts sponsor for the 2026/27 season. The agreement ensures the BetWright logo remains on the back of the men’s first-team shorts, alongside expanded branding across the club’s partner ecosystem. In addition to …

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PlayEola Joins LuckyStreak’s LuckyConnect

PlayEola LuckyStreak LuckyConnect

LuckyStreak has partnered with PlayEola, an AI-driven game studio established in 2025, to include its casino games—slots, crash, and instant titles—within the LuckyConnect aggregation platform. This move simplifies access for operators, who can now integrate PlayEola’s content via a single API. Ady Totah, CEO and Co-founder of LuckyStreak, commented on …

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F1 Abandons Second Las Vegas GP Idea After Tourism Concerns

Formula 1 Las Vegas Grand Prix

Formula 1 has scrapped plans to hold a second consecutive Grand Prix weekend in Las Vegas later this year, citing concerns over logistics and competition with major U.S. sporting events. The idea arose as part of contingency planning for potential issues with the season’s final races in Qatar and Abu …

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South African Gambling crisis: 42% Use Betting to Pay Bills

South African Gambling crisis

South Africa is facing a gambling crisis, with 42% of workers resorting to betting to cover expenses and debt, according to the latest Old Mutual 2026 Savings and Investments Monitor. The report, which surveyed individuals aged 18 to 65 earning at least R8,000 (US$484) monthly, reveals alarming trends in financial …

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Team Vitality Partners with KIOXIA

Team Vitality KIOXIA

Team Vitality has officially named KIOXIA as its data storage supplier for the 2026 season, a partnership announced on July 30, 2026, in Paris. The agreement covers flash memory and SSD solutions to bolster the esports organization’s League of Legends and Rocket League teams. “We are delighted to welcome KIOXIA …

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SoftGamings Welcomes DELULU Gaming

SoftGamings DELULU Gaming

DELULU Gaming has successfully integrated its portfolio of slots and instant win games into the SoftGamings distribution network, making its content available to operators globally. This collaboration aims to enhance player engagement and provide operators with high-quality, distinctive gaming experiences. The partnership reflects DELULU’s commitment to creating memorable content that …

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Nobel Peace Prize 2026: Best Value Trades and Market Insights

Nobel Peace prize

The 2026 Nobel Peace Prize prediction market on Polymarket remains one of the most unpredictable trading opportunities due to the 50-year secrecy rule surrounding the official shortlist. With 287 nominees this year, traders must navigate sentiment-driven price movements and media narratives to identify undervalued outcomes. This year’s early release of …

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Gran Madrid Renews Long-Term Sportsbook Deal with Altenar

Gran Madrid Altenar

Altenar has extended its long-term partnership with Gran Madrid | Casino Online, the premier online betting brand under Gran Madrid. The renewed agreement ensures that Altenar will continue to supply its cutting-edge sportsbook technology to the regulated Spanish market, solidifying its role as a key technology partner in the region. …

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ENJOY Gaming Strengthens Italian Market Presence via Lottomatica Group

ENJOY Gaming Goldbet Lottomatica Group

ENJOY Gaming has expanded its reach in Italy’s regulated iGaming market by launching a selection of its slot games on Lottomatica.it and GoldBet, two prominent platforms operated by Lottomatica Group. The integration, facilitated by Microgame, gives players on both sites immediate access to popular titles such as 3 Mariachis: Hold …

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SBC Summit Secure TAP Air Portugal as Official Airline Partner

SBC Summit TAP Air Portugal

Delegates heading to the SBC Summit and Affiliate Leaders Summit in Lisbon can now take advantage of exclusive flight discounts courtesy of a new partnership between SBC and TAP Air Portugal, the official airline partner for both events. Attendees will receive 10% off Economy Class and 15% off Business Class …

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Esports World Cup Brings Free Festival to Paris Champs-Élysées

Esports World Cup Free Festival Paris Champs-Élysées

The Esports World Cup (EWC) is bringing its first-ever public festival to Paris, transforming the legendary Champs-Élysées into a massive esports celebration on August 2, 2026. From 3:30 PM to 8:00 PM, this free open-air event will showcase competitive gaming to an audience of over 11.8 million French esports participants …

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Gaming Corps Expands UK Presence with evoke Partnership

Gaming Corps evoke UK

Gaming Corps, a publicly listed game development company based in Sweden, has entered into a strategic content partnership with evoke plc. The collaboration will bring Gaming Corps’ growing portfolio of games to some of the industry’s most established brands, including William Hill, 888, and Mr Green. The partnership launches in …

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Juventus Partners with bet365 Scores Despite Betting Restrictions

Juventus bet365 Scores

bet365 has entered into a partnership with Juventus, naming its bet365 Scores platform as the club’s official sports infotainment partner. This collaboration circumvents Italy’s 2018 Dignity Decree, which prohibits direct betting sponsorships between operators and football clubs. Through this deal, Juventus fans will gain access to real-time scores, live statistics, …

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Nordic.Partners Group Expands into Esports with AM Gaming

Nordic.Partners Group AM Gaming esports

Nordic.Partners has officially entered the esports arena with the launch of Nordic Partners Gaming (NPG), a new division that expands its business beyond affiliate marketing. The company’s first major move in this new direction is the acquisition of AM Gaming’s Counter-Strike 2 (CS2) roster, which will now compete under the …

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Pirlo Steps Down as Italy Coach Amid Backlash Over Fonbet

pirlo fonbet

Andrea Pirlo has withdrawn from the race to become the head coach of the Italy national team amid a storm of controversy over his association with Fonbet, the Russian sportsbook. The decision follows intense political and public scrutiny over his role as a global ambassador for the company. The fallout …

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Betnacional Adds Gain-Focused Slots from Wazdan

Betnacional Wazdan

Wazdan, the gain-focused game developer, has expanded its footprint in Brazil by launching its portfolio on Betnacional through the Relax Gaming platform. The agreement introduces a selection of Wazdan‘s popular slot titles to Betnacional‘s player base, including Hot Slot™: 777 Crown, 25 Coins™, Mighty Wild™: Panther, Moon Of Fortune™, 9 …

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