DELULU Gaming has successfully integrated its portfolio of slots and instant win games into the SoftGamings distribution network, making its content available to operators globally. This collaboration aims to enhance player engagement and provide operators with high-quality, distinctive gaming experiences. The partnership reflects DELULU’s commitment to creating memorable content that …
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Betano, the premium sports betting and gaming brand owned by Kaizen Gaming, has renewed its partnership with FC Porto for three more seasons, extending its role as the club’s main sponsor through the end of the 2028/29 season. The agreement builds on a successful collaboration that began in 2021, centered …
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Delegates heading to the SBC Summit and Affiliate Leaders Summit in Lisbon can now take advantage of exclusive flight discounts courtesy of a new partnership between SBC and TAP Air Portugal, the official airline partner for both events. Attendees will receive 10% off Economy Class and 15% off Business Class …
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The Esports World Cup (EWC) is bringing its first-ever public festival to Paris, transforming the legendary Champs-Élysées into a massive esports celebration on August 2, 2026. From 3:30 PM to 8:00 PM, this free open-air event will showcase competitive gaming to an audience of over 11.8 million French esports participants …
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Gaming Corps, a publicly listed game development company based in Sweden, has entered into a strategic content partnership with evoke plc. The collaboration will bring Gaming Corps’ growing portfolio of games to some of the industry’s most established brands, including William Hill, 888, and Mr Green. The partnership launches in …
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bet365 has entered into a partnership with Juventus, naming its bet365 Scores platform as the club’s official sports infotainment partner. This collaboration circumvents Italy’s 2018 Dignity Decree, which prohibits direct betting sponsorships between operators and football clubs. Through this deal, Juventus fans will gain access to real-time scores, live statistics, …
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Nordic.Partners has officially entered the esports arena with the launch of Nordic Partners Gaming (NPG), a new division that expands its business beyond affiliate marketing. The company’s first major move in this new direction is the acquisition of AM Gaming’s Counter-Strike 2 (CS2) roster, which will now compete under the …
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Andrea Pirlo has withdrawn from the race to become the head coach of the Italy national team amid a storm of controversy over his association with Fonbet, the Russian sportsbook. The decision follows intense political and public scrutiny over his role as a global ambassador for the company. The fallout …
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Wazdan, the gain-focused game developer, has expanded its footprint in Brazil by launching its portfolio on Betnacional through the Relax Gaming platform. The agreement introduces a selection of Wazdan‘s popular slot titles to Betnacional‘s player base, including Hot Slot™: 777 Crown, 25 Coins™, Mighty Wild™: Panther, Moon Of Fortune™, 9 …
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1spin4win has expanded its footprint in Latin America through a strategic partnership with TriunfoBet, a prominent sports betting and online gaming operator. The agreement integrates 1spin4win’s portfolio of over 200 classic slot games into TriunfoBet’s platform, adding to the operator’s extensive library of more than 6,000 titles from international providers. …
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Aston Villa Football Club and Kaizen Gaming, the operator behind the premium sports betting brand Betano, have agreed to extend their partnership for another three years. The renewed deal keeps Betano as an Official Partner of Aston Villa through the 2028/29 season, with the brand’s logo continuing to adorn the …
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AEK Larnaca FC LTD and Novibet have announced the launch of a three-year strategic partnership, with Novibet taking on the role of the club’s main sponsor from 2026 to 2029. The collaboration represents a shared commitment to professionalism, growth, and fan engagement for both organizations. This partnership is a key …
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REEVO has finalized a new partnership with Apollo Games, a renowned Czech game studio known for its distinctive fruit and joker-style slot games. This alliance marks another significant step in REEVO‘s expansion, enriching its aggregation platform with engaging, entertainment-driven content tailored to players worldwide. Through this partnership, Apollo Games‘s game …
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Peter & Sons, the Barcelona-based iGaming studio known for its distinctive art-led slot games, has entered into a partnership with Hollywoodbets UK. The collaboration will see the studio’s portfolio of slot titles launched on Hollywoodbets UK’s platform, marking a significant step in Peter & Sons’ expansion strategy within the UK …
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Incentive Studios, the real-money gaming division of Incentive Games, has launched five new titles with bet365 in Alberta, the company announced on July 23, 2026. The games—Kicker, Mega Flight, Mega Flight Boost, Velocity, and Squid Game Red Light Green Light Cashout—are now live for bet365 players in the province, marking …
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Rainbet has added UFC fighter Justin Gaethje to its roster of brand ambassadors, signaling another bold move in the crypto gambling industry’s marketing arms race. The partnership was unveiled during UFC Fight Night on July 18, when Gaethje was seen wearing a Rainbet shirt in the crowd. The operator later …
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RubyPlay has launched its casino games on Betnacional, a leading online betting operator in Brazil, through a partnership facilitated by Flutter Brazil. The announcement on July 22, 2026, marks another strategic expansion for RubyPlay in Latin America, leveraging Flutter Entertainment’s local expertise and resources. The collaboration follows Flutter Entertainment’s acquisition …
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DEGEN Studios has announced a major expansion in Brazil by partnering with Superbet, one of the country’s top gaming operators. The collaboration integrates DEGEN Studios’ full game catalogue into Superbet’s platform, offering Brazilian players access to its existing titles and upcoming releases. The launch includes popular slots like Plague City, …
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Altenar, a global leader in sportsbook technology, has become the title sponsor for the Gran Fondo Isle of Man 2026. The event, scheduled for July 25-26, will feature a revamped format that includes gravel riding, cross-country mountain biking, and family-friendly cycling rides. The weekend will culminate in the prestigious 100 …
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The upcoming SBC Summit will feature an exclusive AI Academy on 29 September 2026, designed to provide hands-on training for industry professionals looking to harness the power of artificial intelligence. As part of the premium Education+ program, this academy will cover AI agents, deepfake threats, and human-AI collaboration, offering practical …
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