Advanced sportsbook provider BtoBet fortifies its UK market presence launching BetTarget. It is the first brand on Aspire Global’s platform on its proprietary sportsbook solution. Aspire Global acquired BtoBet last year and since then BtoBet expands its operations rapidly inking partnerships with top brands like Betfair and William Hill in Colombia.
The first brand which is live on Aspire Global’s platform with the BtoBet sports solution is BetTarget which is initially targeting the Irish market.
Aspire Global’s CEO Tsachi Maimon commented on the launch: “With this launch, we have proven our ability to integrate a strategic product we recently acquired. This is yet another key step in the execution of our effective growth strategy. Having our own proprietary sportsbook opens up for numerous growth opportunities with both existing and new customers, especially in Europe, the US and Latin America.”
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