Hollywoodbets strengthens ties with Chalkline

Hollywoodbets, South Africa’s largest retail and online sports betting company, has expanded its long-standing relationship with Chalkline.

Hollywoodbets struck a deal with Premier League side Brentford Football Club prior to the 2021-22 season as part of their expansion goals in the UK, Ireland, and African markets.

For the past three years, Chalkline has been powering Hollywoodbets’ award-winning freeplay content. The operator will use the provider’s BettorGames platform to offer more freeplay and real money gaming products, serving Hollywoodbets’ audience in new and existing territories, under the terms of the new partnership.

BettorGames, a platform developed by Chalkline, offers a variety of games, including personalized pre-match predictions, live in-play contests, head-to-head challenges, and real money sports jackpot games.

Hollywoodbets will also integrate with Chalkline’s BettorBI analytics, allowing for more personalization and automation of important acquisition and retention measures.

Hollywoodbets’ Betting Operations Manager Dermot O’Connell commented on the deal: “Chalkline’s freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.”

Chalkline’s Co-founder and CEO Daniel Kustelski said: “Hollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new  territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with”.