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Publisher of online gambling content Imprexis Gaming strengthens its iGaming presence through BtoBet partnership. The agreement will see platform and software provider BtoBet offer its partners Imprexis Gaming’s FTP games portfolio across sporting events in different markets, allowing them to register better results in terms of player acquisition retention and engagement.
BtoBet’s Chief Marketing Officer Sabrina Solda confirmed the deal with Imprexis Gaming stating: “Imprexis Gaming’s highly scalable multi-lingual FTP solutions will support BtoBet’s sportsbook partners across all markets and jurisdictions, allowing for a more localised and personalised approach. Its FTP portfolio acts as an ideal acquisition gateway for all operators in the many markets where BtoBet is already present.
The scalable platform and wide selection of content developed by Imprexis Gaming allow our partners to deploy games based on their territorial strategies, allowing for vastly improved acquisition and retention rates. Furthermore, the advanced analytical tools employed allow for in-depth reporting, facilitating game-management and campaigns”.
Imprexis Gaming’s Co-Founder Danny Thomas, added: “We’re very excited to expand our partnership with BtoBet and give their Sports Betting Operators the edge in acquisition over their competitors. F-T-P jackpot games are now firmly established as the industry’s leading acquisition and engagement tool and with the ever-increasing regulations and restrictions on sign-up bonuses we can’t see this position changing anytime soon. Our products really make a difference, so we look forward to engaging with BtoBet clients and creating custom built, tailor-made solutions perfect for their markets”
