The Indian gaming industry

The gaming industry in India, as in many countries globally, continues to thrive.

Indeed, thanks to its vast user base, the country can claim to be one of the world leaders. It ranks 5th in terms of user engagement and awareness of gaming worldwide.

One of the recent trends is that the audience for gaming has expanded beyond its traditional youth orientation – the cohort of the population often referred to an “generation X” – and is now accessible, in every sense of the word, for all age groups. Today it is estimated there are more than 600 million active gamers in the country, and that number continues to grow.

Naturally, the pandemic had an effect on the industry, but it was largely a positive one in that it created the opportunity for businesses to adopt and grow their online presence, and find new and different ways of reaching their customers. In fact, statistics indicate that there was a 30% increase in traffic in online gaming during lockdown.

In that, it is analogous to the way that the online casino industry was able to grow market share during the global health crisis, and the lockdowns that ensued. And the reasons are very much the same. People forced to sit at home turned to new avenues when it came to leisure activities, both as a way of seeking entertainment, but also as a way of alleviating the stress associated with the period,

And even though restrictions are beginning to ease, those casino operators that went online early are continuing to thrive. This casinobest.in online casino guide, listed here, contains details of some of the latest promotions and offers available.

Certain sectors in particular, flourished during lockdown, namely eSports, mobile gaming, and real money gaming.

And the gaming industry has also created a great number of jobs within India. And local gaming firms have now been slow to ride the crest of this wave, generating significant revenues through the volume of game downloads, promotions, and marketing, and by optimising the in-game experience.

Once they have got them hooked, they are able to charge their clients additional sums for premium game packs, subscriptions, purchases of coins and other consumables, and other chargeable product extensions.

The Indian market continues to be skewed in favour of the young, and is male dominated. More than 80% of the gaming population is under 24 years of age, and only 17% is currently female.

Studies have revealed that whilst males prefer games that feature action, sports and thrills, their female counterparts are more interested in puzzle or arcade games.

In terms of online games, India is no different to other major markets, in that popular titles include such universal favourites as Fortnite, Call of Duty, FIFA, and Counter Strike.

In terms of future trends, it is expected that the number older players will increase and that more women will become active gamers. Cloud gaming is also expected to become increasingly popular, lessening the dependence on stable internet connections,

And, more broadly, emergent technologies, such as artificial intelligence (AI) virtual and augmented reality, and modular technology are expected to enhance the gaming experience for all.

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