Catena Media

Catena Media a high-quality online lead generation company within iGaming and Financial Services. With record breaking retention rates of over 5 million monthly users. Catena Media p.l.c, together with its subsidiaries, owns and develops Websites serving customers in the iGaming and finance markets. The company acts as a link between online users and the operators. It owns and operates approximately 350 Websites primarily, including AskGamblers, JohnSlots, Right Casino, and Beyondbits.  

Year of establishment

The company was founded in 2012 and the group has expanded to approximately 300 employees in the US. Australia, Japan, Serbia, UK, Sweden and Malta (HQ). In 2017, revenues reached approximately EUR 67,6 million. The company is listed on Nasdaq Stockholm Mid Cap.

Catena Media is owning and operating a multitude of websites designed to attract a growing number of users and refer them to our customers. They track internet traffic, deliver business intelligence and serve as a crucial link in the marketing process. Their main markets are presently iGaming and Financial Services, but their business model is applicable to many industries.

They are the perfect choice for top management and specifically CMOs, fulfilling their need for a strong partner who can show clear ROI, through real-time marketing analytics, on a multichannel platform, which contributes to a personalized user experience.

If the site is updated

Quality content, compliance and social responsibility. Well-distanced from all minor competitors, but still a startup at heart, they offer a reliable alternative to traditional media – a smarter branding choice by providing better, more actionable.

If the user experience good

The group has successfully acquired several affiliate marketing firms in the past two years and has extensive experience integrating the acquired assets to maximise synergies and boost revenues. Acquisitions are considered a strong driver of further growth, and the board of directors believes Catena Media is in prime position to acquire additional affiliate marketers and benefit from greater economies of scale and future synergy effects.

If it is modern

It is an advanced company that many equal to. The commercial Pay-Per-Performance (P4P) model offered by Catena Media is one of the fairest revenue models available to operators, where the performance marketing agency assumes considerable responsibility.

Catena Media is aiming to achieve EBITDA above EUR 100 million by 2020, driven by annual double-digit percentages for organic revenue growth and acquisitions. The debt target is in the range of 1.5-2.5x net debt/EBITDA, although the company has the latitude to step outside the range for limited periods. Moreover, cash flows generated over the next few years will be reinvested in the company, so no dividends will be distributed before 2020. Future acquisitions will be made exclusively in regulated markets, where the markets Catena Media is interested are the US, UK, Germany, France, Spain, Portugal, Italy, Japan and Australia.

If it is social media friendly

The company hasn’t really very friendly in every social way.

If banner positions are good

Their business model isn’t to sell banner advertisement. They work with best brands in the market and has 1000 existing online B2B clients have raving reviews!

Final score (4,9) ♠♠♠♠

Catena Media Plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions.

Main Traffic Markets


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