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BLAST has officially named IC as its Official Online Trading Partner for BLAST Premier and BLAST Slam, covering its Valve esports properties such as Counter-Strike and Dota 2. The multi-year agreement, announced on 14 July 2026, will see IC integrated across live broadcasts, arena events, and BLAST.tv.
The partnership includes broadcast branding, arena visibility, exclusive content, fan competitions, and on-site activations at select events. Additionally, IC will sponsor BLAST Higher Lower, the platform’s Counter-Strike 2 skin value game.
James Brown, Commercial Director at BLAST, commented on the collaboration, saying, “IC is exactly the type of ambitious global brand that shows where esports is heading. By choosing BLAST as a platform, IC is investing in one of the most engaged digital audiences in global entertainment. This partnership goes far beyond brand visibility. IC will be part of the broadcast, part of the arena experience, part of our content, and part of how fans engage with BLAST.tv. That is what makes this exciting. It is a brand using esports as a serious global media and engagement platform.”
Tony Philip, Chief Marketing Officer at IC, added, “At IC, we look for partnerships that reflect what our brand stands for. BLAST brings together technology, performance, precision, and highly engaged global communities, making esports a natural extension of our sponsorship strategy. As our brand continues to evolve globally, this partnership allows us to connect with a new generation of digitally native audiences through experiences that reflect the values our brand is built on—technology, precision, and performance.”
The first major event under this partnership will be BLAST Premier Bounty S2 in Malta, taking place from 21 July to 3 August. The tournament will feature 32 teams competing for a $1,150,000 prize pool.
