Marathonbet Partners with ENJOY in Italy

ENJOY has announced a new partnership with Marathonbet to enhance its presence in the Italian iGaming market. The collaboration grants Marathonbet’s Italian players access to a selection of ENJOY’s top-performing slot titles, including Diamond Slam, the popular Hotfire Diamonds and Fire Express series, and the developer’s latest release, Diamond Slam: Xtra Power.

This agreement paves the way for a broader rollout of ENJOY’s full game portfolio, further enriching Marathonbet’s offerings with premium content. The partnership is part of ENJOY’s strategic growth plan in Italy, a key European market known for its competitive and regulated environment.

Christos Zoulianitis, CCO at ENJOY, said: “Italy remains a key market for ENJOY, and this cooperation with Marathonbet further bolsters our position in a highly competitive regulated environment. Marathonbet has built a strong brand and a well-established player base, making it an important strategic partner for us. While our slot portfolio is already live, this agreement creates a platform for the broader rollout of our content and supports our long-term growth ambitions.”

Gabriele Girgenti, Head of Gaming & Operations at Marathonbet, added: “Our focus is on providing players with a diverse and high-quality gaming experience, and ENJOY’s carefully designed games align well with that objective. It has developed a library that combines proven mechanics with strong player engagement, adding incredible value and diversity to our lobby. We look forward to expanding the integration over time and making more of ENJOY’s content available to our customers.”

The partnership highlights the importance of strategic alliances between content providers and operators to deliver innovative gaming experiences to players. With ENJOY’s expanding portfolio and Marathonbet’s established player base, this collaboration is set to benefit both parties and enhance the Italian iGaming landscape.