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The longest hardware sponsorship in eSports history, the one between Team Liquid and Alienware, which completed ten years, has been extended and will set new records! To celebrate this ten-year partnership, both companies look to push three new initiatives:
- To increase fan engagement, Alienware will officially sponsor Team Liquid’s new programme, Liquid+. This is a new programme dedicated to rewarding fans who engage with Team Liquid online.
- In order to support the esports teams, new technology and facility upgrades will come later this year.
- The two brands will create community opportunities to help those who are underrepresented in esports.
Team Liquid’s co-CEO Steve Arhancet commented on the deal extension: “Alienware and Team Liquid have been partners for a decade because we dream hard and work even harder. In our next chapter, we’re going bigger than we ever have by introducing programs that contribute to fans and players, starting with our Liquid+ launch, and open up the esports industry to underrepresented voices. Our plans are bold, but so are we, and I can’t wait to see what the future holds for Alienware and Liquid”.
