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Italian giants FC Internazionale Milano signed a new sponsorship deal with operator SDY Sports, which will become the Nerazzuri’s official – but non exclusive – Asian online gambling partner for the next two years. The attention of Inter Milan on the Asian market comes after local rival AC Milan last month signed a three-year agreement with Yobo Sports. Lazio has an agreement with HQ Bet as its Chinese partner, JBO is the Asian betting partner of Bologna, while 10Bet is known as the Juventus Series A title holder ‘s foreign partner.
According to the deal SDY Sports brand will be visible on LED boards around the San Siro pitch during Inter’s home matches, thanks to the innovative Digital Overlay geolocation technology adopted by the club this season.
SDY Sports’ CEO Darwin Guo commented: “Inter are one of the most popular football clubs on the planet with a strong international fanbase so this partnership is a major success for SDY SPORTS. We’re delighted to see the SDY SPORTS brand associated with one of the world’s biggest teams and we’re looking forward to developing exclusive activities for Nerazzurri fans with the club”.
