Betsson and Yggdrasil extend their partnership deal

Leading iGaming software supplier Yggdrasil extended their partnership with one of the best global sports betting and gaming operators Betsson, which will join its fast growing YG Masters program. Under the extended deal Betsson will be able to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI toolkit.

Yggdrasil’s Head of Partner Programs Stuart McCarthy stated on the partnership extension: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.

This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”

Betsson’s Gaming Product Director Ciara Nic Liam added: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”

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