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Interview with Sergey Portnov, СEO Parimatch

– Tell us about Parimatch’s origins- where did the idea for the business come from?

Sergey: It takes passion and devotion to what you love to start a business. This was very much the case when Parimatch was founded 25 years ago. Betting is in our founder’s blood, so he decided to turn his passion into a career, launching Parimatch built on values and ethics which were not as common back then as they are today –  honesty, reliability and trust. Based on these values, Parimatch quickly gained the respect and trust of both its customers and partners, eventually becoming one of the most recognized betting brands in the CIS region. 

– Parimatch is well known across the CIS region, are you looking to expand into other countries and if so where?  

Sergey: At the moment we are firmly focused on consolidating and building our market position in the CIS region. Due to the growth of the betting industry in the area, there are ample opportunities for us to grow our revenue and brand – our aim is to reach 20% market share in CIS.

All that said, here at Parimatch, our fighting spirit means that we never say never! At the moment we are working on developing our software so that it can be scaled internationally. We are increasing awareness of Parimatch globally through an internationally focused brand relaunch. We have also partnered with globally recognized organizations and sporting megastars such as the sponsoring of UFC, and brand ambassador agreements with Conor McGregor and Mike Tyson. All this helps us to attract potential partners in new markets. Our sights are set on Greece and the USA, so watch this space!

– How are you planning on attracting new customers?

Sergey: Our acquisition and retention teams have constantly got their eyes on the latest trends so that we can attract new customers. Parimatch is always developing new experiences and incentives to give our customers the best betting experience. Bonuses, free chips and the like are always available for customers to take advantage of. We continually add new features to our betting platforms and encourage people to follow us on social media and check the website to hear more about latest developments.

We are also extremely passionate about providing best-in-class customer support, we could talk about it for hours! The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service which makes the department so successful. We use nine different communications channels to interact with our customers. We recognize that time is one of the things our customers value the most, so we try to respond to them as quickly as possible. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. 

– What payment methods do you currently use and do you have any plans to add to this? 

Sergey: Parimatch works with a range of world leading online payment companies, giving our customers a variety of payment options. This includes: VISA, MasterCard, Skrill, Neteller, QIWI, WebMoney, Perfect Money and Bitcoin. In many of the geographies we operate in customers have the opportunity to make deposits in self-service terminals, as well as via mobile payments. In the countries where Parimatch operates under a local license, there are also local payment methods, wallets, and internet banking options.

– Every operator knows how difficult, but critical it is to protect its betting casinos from fraudulent activity, such as bonus hunting. What is Parimatch doing to ensure customers can enjoy a safe and honest gambling environment?

Sergey: With the rise of internet gambling, the number of people looking to commit fraud against bookmakers has increased. To stay ahead of the game new and innovative technology needs to be employed to avoid the negative impact of affiliate programme fraudsters on a business. Parimatch looks to analyze and identify user behavior patterns in the early stages, to identify any potential fraudulent account activity. In addition to using automated fraud detection programmers, Parimatch employs specialists whose primary task is to pre-assess the quality of each account created. The exact details of this process are confidential.

Looking to the future, Parimatch plans to implement “fingerprint technology,” which can detect the unique online “imprint” of internet users. Thanks to this innovative technology, it will be possible to track and act against large scale fraudsters.

– With a full calendar of industry conferences ahead, where can we come and see Parimatch?  

Sergey: You will find us at WGES, iGBLive! 2019, iGaming Idol and Betting on Sports London

We are open and ready for networking opportunities, and look forward to meeting all of you at one of these events very soon!

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