Pragmatic Play strikes content partnership with Broadway Gaming

Leading casino games supplier Pragmatic Play goes live with Broadway Gaming, the operator of major UK bingo networks with sites such as Butlers Bingo, Glossy Bingo and Rosy Bingo. Under the agreement Broadway Gaming, which started its journey back in 2010 will be offering the Pragmatic Play bingo product on all five of its bingo sites, including its primary brand Butlers Bingo. Pragmatic Play’s Bingo offering is an all-encompassing one, including a market-leading number of variants such as 90, 80, 75, 50 and 30-ball.

Pragmatic Play’s CCO Melissa Summerfield commented on the agreement: “We’re thrilled to see our products live with one of the most prominent Bingo operators in the UK market. Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical. We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more. Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”

Broadway Gaming’s CEO David Butler added: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us. Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”