PronetGaming to power Sahara Games new brands

Innovative platform and software solution provider Pronet Gaming inked a strategic partnership deal with top African operator Sahara Games. Under the agreement Pronet Gaming will power Sahara Games’ full omni channel solution which will debut in Uganda and shortly will roll out in Kenya and Nigeria including both new sportsbook and casino. Pronet’s sportsbook solution includes 35.000 live events a week, while its online casino catalogue features over 6.000 slots from 70+ of the world’s best studios.

Pronet Gaming’s Chief Sales Officer Colin McDonagh, commented on the deal: “The launch would provide the brand with a unique offering in a number of important markets and would throw down the gauntlet to its rivals.

Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth. As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able to showcase them in your own unique way. We are really looking forward to delivering this for them.”

Sahara Games’ CEO Jeff Halloran added: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want, and adapted to their demands.

We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”