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Polish betting operator STS has signed a sponsorship agreement with Polska Liga Siatkówki (PLS) and become the official bookmaker of PlusLiga. The deal significantly strengthens the firm’s presence in volleyball and Polish sport.
The new agreement will last for at least four seasons, until June 2023. STS will benefit from an advertising presence throughout the league’s fixtures, as its logo will be appearing during all matches as well as on LED perimeter boards and press walls. The deal will also see the STS logo featured on the league’s website and across its social media platforms.
“The agreement between STS and PLS is the next stage in the implementation of the strategy of supporting domestic sport and Polish volleyball. We are currently an official partner of, among others, the Asseco Resovia team, seven Ekstraklasa clubs and the Polish national football team,” said Mateusz Juroszek, CEO of STS.
“The agreement with Polska Liga Siatkówki is part of the plan of cooperating with the most recognisable sports brands; PlusLiga is definitely such a brand. Our agreement will translate into several benefits for STS, the league, and, above all, the fans,” added Juroszek.
STS is also set to organise activities which will be aimed at clubs and fans, with the bookmaker additionally granted its own pool of tickets which it will distribute to fans of individual teams.
