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Paddy Power recruits Jose Mourinho

Paddy Power has unveiled a new advertising ‘Special” campaign for its Paddy Power Games division fronted by former Manchester United manager Jose Mourinho aka ‘The Special One’. The nationwide campaign co-developed by creative advertising agency VVCP London sees a “humble Mourinho” detail to audiences advice on “what it takes to …

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Tottenham terminates 1xBet deal

Premier League football club Tottenham Hotspur, has ended its partnership with the Russian gambling company 1xbet. The announcement comes shortly after the operator’s website was suspended by the United Kingdom Gambling Commission (UKGC). Chelsea and Liverpool, two other clubs with sponsorship deals with the company, have decided to suspend all …

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Leicester City names 19.com as betting partner

Premier League football club Leicester City has unveiled its latest commercial agreement as The Foxes welcomes Asia-focused online gaming operator 19.com as a new official betting partner. Both parties signed a the multi-season deal, the length of which was not disclosed. 19.com will replace igaming counterpart W88, who recently entered a “record-breaking” partnership with …

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