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Leicester City names 19.com as betting partner

Premier League football club Leicester City has unveiled its latest commercial agreement as The Foxes welcomes Asia-focused online gaming operator 19.com as a new official betting partner. Both parties signed a the multi-season deal, the length of which was not disclosed. 19.com will replace igaming counterpart W88, who recently entered a “record-breaking” partnership with …

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GVC donates football sponsorships to GambleAware

Ahead of the upcoming football season, GVC Holdings has confirmed that it will be donating a number of its current sponsorship deals to GambleAware’s ‘Bet Regret’ campaign. The move will apply to sponsorship deals across England and Scotland, including GVC-owned Ladbrokes’ title sponsorship deal with the Scottish Professional Football League (SPFL). In the case …

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Genius Sports, DFB teams up to combat match-fixing

The German Football Association (DFB), has announced an integrity partnership with Genius Sports, the UK-based sports data technology company, to safeguard against match-fixing and betting-related corruption. Beginning with the upcoming 2019-20 season, Genius Sports’ Bet Monitoring System will analyse the movements of odds using predictive algorithms to highlight any suspicious …

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Irish government considers tax break for bookies

The government of Ireland is studying the possibility of allowing bookies a tax-free turnover of €2.5 million a year. This move would help smaller, independent operators, which are struggling after the betting tax doubled earlier this year. The ‘Irish Times’ reported that Finance’s Minister Paschal Donohue is prepared to listen …

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1xBet pens partnership with Chelsea

Following recent deals alongside FC Barcelona and Liverpool, 1xBet has deepened it footballing links further after teaming up with English Premier League club, Chelsea. Chelsea’s deal with 1xBet will run for three seasons, from the 2019-20 campaign to 2021-22, with the operator to serve as the club’s official betting partner. …

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