Netherland’s National Lottery, the Nederlandse Loterij will go live with its its Toto sportsbook product with Scientific Games Corporation’s sports betting suite. This way, Nederlandse Loterij becomes the twenty fourth lottery worldwide to deploy Scientific Games’ sports betting solutions.
Both companies are long-term partners since Scientific Games provides the Netherlands operator with lottery instant games. The upgrade to Scientific Technology sports betting technology was smooth and seamless.
Nederlandse Loterij was formed through the merger of De Loto and the Nederlandse Staatsloterij in 2016, and is overseen by the country’s Ministry of Finance. It is preparing to compete against private operators when the country’s regulated igaming market opens from 1 July 2021, having struck a platform deal with SG Digital in 2017.
Scientific Games’s Senior Vice President Sportsbook Digital Keith O’Loughlin commented on the partnership: “Credit to the teams across Nederlandse Loterij and our in-house development teams. National and State Lotteries are increasingly looking for best-in-class, high performance technology and services. More than that, they are asking for demonstrable regulated market expertise. Nederlandse Loterij is a valued customer of ours and we’re delighted that our sports betting technology will sit at the core of their player experiences. We anticipated the pace of regulatory change across the globe through enhanced software development and hardware deployment at scale and at speed. A strategic decision that has become the foundation for our accelerated digital expansion. In the last 8 weeks we have launched 6 sportbooks across the globe for leading brands in our major regulated markets. Demand has driven a total transformation in our ability to deploy world class services at a pace and quality that are second to none.”
Chief Technology Officer at Nederlandse Loterij Maurice Meijer added: “Moving onto Scientific Games’ sports betting platform was important to us, as we strive to offer our customers the best experience with Nederlandse Loterij and its brands every day. We are very content with the smooth go-live process, due to the close cooperation of both of our teams. Since enhancing our offering, we’ve received strong customer feedback welcoming the new user interface. Scientific Games are an important partner for us, as we look to grow our customer base.”
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