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The National Football League (NFL), the American football organization, signed a sponsorship deal with 888Sport operator, which will become the official sports betting partner for NFL in the UK and Ireland for this season including the Super Bowl final. The partnership adds to 888’s ongoing sponsorship of the New York Jets in the United States.
The agreement will cover the broadcast of the Playoffs, the Super Bowl and Sunday and Monday Night Football.
Senior vice president and head of B2C at 888 Holdings Guy Cohen commented on the deal: “This is the start of an exciting chapter for 888sport. We pride ourselves on being at the forefront of live sporting experiences and we’re delighted to partner with an internationally adored brand such as the NFL. We look forward to playing our part in an exciting NFL season, which kicks off this weekend, and beyond.”
Chris Halpin, NFL executive vice president, chief strategy and growth officer added: “We are delighted to partner with 888Sport, our first official UK betting partner. It is a brand that will help us deepen fans’ engagement with our sport, and this partnership will provide us with strategic insights that will shape our broader sports betting strategy.”
