Newly promoted to the Premier League Leeds United announced a multi-year sponsorship deal with global sports betting brand SBOTOP. Under the deal the SBOTOP logo will feature on the front of Leeds’ new Adidas kit from the start of the season 2020/21, due to launch later this month, as well …
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Former Polish football champions Legia Warsaw announced a sponsorship deal with leading Contract for Differences (CFD) platform Plus500 for the upcoming two seasons, while there is an option to extend for the 2022/23 season as well. This way Legia Warsaw will join Spanish Atletico Madrid and Swiss Young Boys which …
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International eSports series Omega League in Dota 2 announced a new sponsorship deal with sportsbook and casino operator Parimatch. Under the deal Parimatch brand imagery will be integrated into Russian- and Portuguese-based livestreams. RuHub Studio provides the coverage in Russian, and the brazilian subdivision of Beyond the Summit (BTS) – …
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Novak Djokovic is the latest tennis player to test positive for Covid-19, shortly after Viktor Troicki, Grigor Dimitrov and Borna Coric all revealed that they had the virus after having played the Djokovic Adria Tour competition. Djokovic, the 33-year old tennis number one, had played Troicki in the first game …
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French football appears to be full of innovation during the COVID-19 pandemic era. The French Ligue 1 was the only football league in continental Europe to completely stop playing after the COVID-19 outbreak in the country. This was a controversial decision, as the message sent by this decision was deeply …
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Advanced betting solutions provider UltraPlay has been awarded the Esports Betting Supplier accolade for the second year in a row at the EGR B2B Awards last night, which this year is happening online, from July 21-23. The EGR B2B Awards reward and celebrate the very best service providers in the …
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During his 15-year career at FC Barelona senior football team, Lionel Messi has won 9 domestic championship titles and lost six to arh rivals Real Madrid. Winning and losing is part of the game between the two in Spain. But nobody seemed more confused than the Argentinian maestro on Thursday …
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According to various press reports the recent restrictions on gambling advertising in Spain will cost 80 million euros to football clubs and the La Liga organisation which has also a sponsorship deal with Sportium, a gambling company. The biggest hit will be on the eight La Liga clubs, which have …
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French online betting operator Betclick agreed to a three-year sponsorship contract with the French Professional Football League (LFP). Under the agreement Betclick will be the official sports betting platform of the League 1 Uber Eats, and Ligue 2 BKT from the next three seasons until 2023/24. Executive Director General of …
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After 32Red and Unibet, Aston Villa’s third principle partner deal in three years W88 has been terminated. Aston Villa announced that its sponsorship deal with online betting site W88 will officially conclude at the end of the campaign in which the Villagers fight to avoid relegation from the Premier League. …
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The world-class betting brand BUFF.bet has announced the acquisition of eSporbet – a well-established betting place dedicated specifically to the esports punters in the EMEA region. The newly signed deal creates further opportunities for BUFF.bet to acquire, convert and retain a wide audience of fans and followers who bet particularly …
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Sports data supplier FeedConstruct celebrates new partnership deal with the Ukrainian Football Federation. Under the deal FeedConstruct will get exclusive rights to collect and distribute video streaming and Fast Betting Data from the 800 matches per year for the Ukrainian Premier League, the Cup, as well as from Women’s and …
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European football’s governing body UEFA agreed to a new format for the final part of the troubled 2019-20 season. The final phase of both UEFA competitions, the Champions League and the Europa League, will be played in a format traditionally used for international tournaments: all matches will be knock-outs and …
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An interest in the esports betting industry has spiked in recent times. Gamblers that traditionally traded on traditional sports, including horse racing, football, greyhounds, tennis, and boxing are now discovering a new way to do things. A modern way to bet. All major bookmakers in the United Kingdom and abroad …
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National Basketball Association’s Board of Governors approved a format for the restart of the season with 22 teams returning to play and a tentative start date of Friday, July 31. The Board’s approval is the first formal step among many required to resume the season. According to the plan the …
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Who’s playing football now in Western Europe? There’s much confuse these days about leagues that are about to start and these that are about to end. It’s time for a recap. Here’s a list by country. ENGLAND: Premier League is about to re-start in June 17th. Full match schedule will …
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As marketing director at Livescore Ric Leask put it “Livescore is synonymous with live sports, so we are delighted to be playing a small part in the return of competitive action as title sponsor of the LiveScore Cup”. What a better way to reenter the market than announcing its second …
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The English Football Federation announced the restart of the oldest competition in the world, after the knock-out competition was suspended as a result of the coronavirus (Covid-19) pandemic. The FA Cup final will be held on 1 August with the quarter-finals given provisional restart dates of 27 and 28 June. …
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Spain’s and Andalusia’s football giant Sevilla FC is about to sign a record €5 million per year shirt sponsorship with online gambling company Betway. According to various press reports, Betway is ready for a bold marketing move and entered discussions to become official shirt sponsor of former Europa League winners …
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Club Brugge Koninklijke Voetbalvereniging, one of the most popular football clubs in Belgium, have already won 16 championship titles and were declared runners-up another 23 times. Every season creates exceptional memories, no doubt. But this one will be remembered and mentioned till the end of time. No other team in …
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