As marketing director at Livescore Ric Leask put it “Livescore is synonymous with live sports, so we are delighted to be playing a small part in the return of competitive action as title sponsor of the LiveScore Cup”. What a better way to reenter the market than announcing its second …
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The English Football Federation announced the restart of the oldest competition in the world, after the knock-out competition was suspended as a result of the coronavirus (Covid-19) pandemic. The FA Cup final will be held on 1 August with the quarter-finals given provisional restart dates of 27 and 28 June. …
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Spain’s and Andalusia’s football giant Sevilla FC is about to sign a record €5 million per year shirt sponsorship with online gambling company Betway. According to various press reports, Betway is ready for a bold marketing move and entered discussions to become official shirt sponsor of former Europa League winners …
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Club Brugge Koninklijke Voetbalvereniging, one of the most popular football clubs in Belgium, have already won 16 championship titles and were declared runners-up another 23 times. Every season creates exceptional memories, no doubt. But this one will be remembered and mentioned till the end of time. No other team in …
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Game, the association of the German games industry which includes developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers, published a research which shows that Ever more people 60 years and older are gaming! Ever more seniors are discovering an affinity …
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ATP Media, the he global sales, broadcast production and distribution arm of the tennis ATP Tour, agreed a partnership deal with sports betting and content hub IMG Arena, in order to launch an official virtual tennis product. The game will be available in early April and will help sportsbook partners …
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Since the number of under-18 esports athletes is growing, it’s increasingly important for betting operators to ensure compliance with regulation concerning the age of the athletes. Sweden and Spain have imposed regulation barring betting on under-18 players or teams with an under-18 majority and other countries are likely to follow! …
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According to various press reports the Premier League could face a 750 million pounds legal battle attached to broadcaster fees and loss of earnings should the championship fail to be concluded before the start of the new season. That’s why the league needs a six-week window to play the remaining …
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The outbreak of novel coronavirus (Covid-19) gradually effects professional sports all over the world. While in Italy all sport is suspended and the country is in lockdown, the Spanish La Liga and Netherlands Eredivisie have been suspended for the next two matchdays, the US professional basketball and football leagues, the …
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After the deals with NFL, XFL and the NBA, US subsidiary of the Australian operator PointsBet stroke a deal with Spain’s top flight football league La Liga. According to the deal PointsBet will be the official betting partner of the LaLiga North America. Under the agreement, PointsBet gains access to …
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The German betting and gaming operator MyBet announced the partnership with the German to ice hockey league, the Deutsche Eishockeyliga (DEL) as its exclusive sportsbook partner. According to the deal, the operator will get branding space in TV spots and on the league’s social media channels, which are MyBet’s primary …
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The first sleeve in the MLS history to feature a casino-entertainment company will be the DC United’s one. The MLS football club announced a strategic partnership deal with Caesars Entertainment ahead of the 2020 MLS season. The partnership, the first-of-its-kind in MLS, will see the global casino-entertainment company feature its …
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International Asia-based iGaming company V9BET announced former Manchester United, Atletico Madrid and FIFA top player of 2010 World Cup Diego Forlan as its first ever brand ambassador. The Uruguayan former footballer Diego Forlan will promote the brand across the Asia region ahead of UEFA Euro 2020, which he will join …
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A couple of weeks since the Football Federation of Ireland (FAI) terminated its sponsorship deal with African betting operator SportPesa, Everton followed the same path. SportPesa was the clubs main shirt sponsor since 2017-18 season under a 5-year agreement. The Toffees announced that the partnership with SportPesa will end one …
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According to various press reports the English Football Association forbid the independent charity commissioning prevention and treatment from gambling GambleAware to shoot its new gambling addiction campaign “Bet Regret” at the iconic Wembley Stadium. GambleAware approached the FA believing that the stadium would be the ideal location to film the …
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Professional American football league XFL which runs since 2018 with eight teams peting in a ten-game season and a two-week postseason in the winter and spring months, right after the Super Bowl, signed a deal with FOX Bet which will become an authorized operator of the league. According to the …
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Danil “Dendi” Ishutin, one of the most respected Dota 2 players in the history of the game, is returning under the B8 banner, an organization he founded and captains. His return is one of the biggest Dota 2 stories in 2020 and Rivalry, an esports-focused sportsbook announced the partnership with …
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He is without doubt the most discussed football player this month. Erling Braut Haaland is living a movie-like life as it’s in fast-forward mode. Before even turning 20 he’s regarding as the next big thing in world’s football, as he’s proving to everybody that his style of play is of …
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Tennis Integrity Unit (TIU) imposed a lifetime ban to Brazilian professional tennis player Joao Olavo Soares de Souza for multiple match-fixing offences. TIU also imposed a $200.000 fine for breaching numerous times the Tennis Anti-Corruption Program (TACP) between 2015 and 2019. The 31-year old tennis pro was ranked 742 in …
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Too many of Europe’s elite clubs crumbled in the 2018/19 Champions League, in which Liverpool ended as champions. But the new season is here and the big names are ready to bounce back and fight for the trophy. They fell to Ajax last time but they had won four of …
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