ATP Tour is going virtual with IMG Arena deal

ATP Media, the he global sales, broadcast production and distribution arm of the tennis ATP Tour, agreed a partnership deal with sports betting and content hub IMG Arena, in order to launch an official virtual tennis product. The game will be available in early April and will help sportsbook partners fill the void whilst the ATP Tour is suspended.

IMG Arena which works with mor than 450 leading sportsbook operators worldwide, is using licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names, to deliver an authentic, fan-first experience.

ATP Media’s CEO Mark Webster commented on the deal: “This is a landmark agreement for ATP Media at a challenging time. We are excited to be working with IMG ARENA to deliver fans around the world innovative content and new ways to enjoy their favourite tennis tournaments. Together we are creating a compelling, always-on product that will boost and diversify our sports betting offering, while helping to continue to further develop our international footprint.”

IMG Arena’s Managing Director Freddie Longe added: “ATP Media are one of the most progressive and forward-thinking media companies – we are delighted to partner with them to launch the world’s first officially branded virtual tennis product. When we invested in virtual sports specialists Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. ATP Media share this vision and desire to evolve the way that its fans could connect with tennis. The result is a game-changing product that maximises player engagement and operator returns. As with all of our virtual sports offerings, we have developed the most realistic look, feel, and betting experience.”

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