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English traditional football club Brentford FC inked a new sponsorship deal with South African sports betting operator Hollywoodbets which becomes the official betting partner of the Bees for the next two years. The former Premier League club which this year is playing in the Championship will feature Hollywoodbets logo on the back of its home, away, and third kit shirts worn by the first team, B Team and women’s squads.
Hollywoodbets’ Brand and Communications Manager Devin Heffer stated: “This is Hollywoodbets’ first step into football sponsorship in the UK, which coincides with the opening of our online operations in the UK and Ireland. We believe that having a Championship team associated with a local brand will generate greater interest and The Bees can expect an enhanced fan base from the Rainbow Nation”.
Brentford FC Commercial Director James Parkinson added: “Working with our award-winning Community Sports Trust, Brentford Football Club has always been at the heart of its local community, so we look forward to a partnership with Hollywoodbets that shows a great deal of local involvement”.
